Klaviyo Email Marketing
Klaviyo Email Marketing That Turns Subscribers Into Revenue
Most e-commerce brands are using 20% of what Klaviyo can do. We build the full email architecture — flows, campaigns, segmentation, and testing — so every customer interaction becomes a revenue opportunity.
What We Do
The Full Klaviyo Revenue Architecture
We work with Shopify, WooCommerce, and BigCommerce brands across Canada, turning Klaviyo from a newsletter tool into their highest-ROI marketing channel.
Core Flow Architecture
Welcome series, abandoned cart (3 emails), browse abandonment, post-purchase, win-back, sunset, and VIP tier flows — all running 24/7 on autopilot.
Campaign Strategy & Execution
Monthly campaign calendar including Black Friday, Boxing Day, product launches, and curated editorial campaigns — all A/B tested for subject lines and send times.
Segmentation Architecture
Engagement, purchase, predictive, product-based, and geographic segments — ensuring every email goes to the right person at the right time.
Deliverability Management
Monthly list cleaning, sender reputation monitoring, domain authentication (SPF/DKIM/DMARC), and CASL compliance for Canadian senders.
Automated Revenue That Never Sleeps
Step 01 — Welcome Series (3–5 emails)
Brand story, social proof, and a conversion offer while intent is highest. Converts new subscribers into first-time buyers.
Step 02 — Abandoned Cart (3 emails)
Triggered at 30 min, 4 hours, and 24 hours. Each email addresses a different objection — urgency, social proof, then offer — with dynamic product blocks.
Step 03 — Post-Purchase Flow (3–5 emails)
Onboard new customers, reduce buyer's remorse, request reviews, and introduce cross-sell recommendations timed around your typical delivery window.
Step 04 — Win-Back & VIP Flows
Reactivate lapsed customers with progressive offers before suppression. Reward VIPs with early access and exclusive offers that drive loyalty.
Transparent Packages
One-time $1,000 strategy and setup fee (waived on 6-month commitments). All plans include monthly revenue attribution reports.
Foundation
Core flows built and a monthly campaign to drive consistent revenue.
- Welcome, Cart, Post-Purchase flows
- Basic segmentation
- 1 campaign/month
- Monthly performance report
Growth
Full flow architecture with advanced segmentation and systematic testing.
- 7+ flows (full architecture)
- Advanced segmentation
- 2 campaigns/month
- A/B testing program
- Monthly optimization
Revenue
Everything in Growth plus SMS, VIP program, and weekly optimization.
- Everything in Growth
- SMS integration
- VIP loyalty program
- Weekly optimization
- CRO recommendations
FAQs
Frequently Asked Questions
What is Klaviyo and why is it better for e-commerce?
Klaviyo is an email and SMS platform built specifically for e-commerce. Unlike Mailchimp or HubSpot, it integrates directly with your store's purchase data, inventory, and customer behaviour — enabling hyper-personalized automation that general platforms can't replicate.
How much does Klaviyo itself cost?
Klaviyo's pricing is based on your list size. Up to 500 contacts is free. At 5,000 contacts, approximately $100–150 CAD/month. At 25,000 contacts, approximately $400–500 CAD/month. Our management fee is separate from the platform cost.
How long does it take to set up Klaviyo flows?
Initial flow setup (Welcome, Cart, Post-Purchase) takes 2–3 weeks. A full 7-flow architecture takes 4–6 weeks. Campaigns are ongoing from month one.
Can you migrate us from Mailchimp to Klaviyo?
Yes. We handle the full migration — list export, data import, property mapping, flow recreation, and domain warm-up. Most migrations complete within 2 weeks with zero contact data loss.
What's the difference between flows and campaigns in Klaviyo?
Flows are automated sequences triggered by customer behaviour (adding to cart, making a purchase, going 90 days without buying). Campaigns are one-time sends — promotional emails, newsletters, product launches. Both are necessary: flows generate consistent baseline revenue while campaigns generate spikes.
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Get a Free Klaviyo Account Audit
Already on Klaviyo? We'll audit your flows, segmentation, and deliverability and show you exactly how much revenue you're leaving on the table — at no cost.