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How visible is your business in local search — and in AI answers?

Answer ~14 quick questions and get an instant 0–100 score across two dimensions: Local SEO (Google Map Pack readiness) and AI Visibility (whether ChatGPT, Perplexity, and Google AI Overviews recommend you). You'll get a tier and tailored fixes for every weak area — no signup needed to see your score.

Key takeaways

  • The grader scores two dimensions: Local SEO (GBP completeness, NAP consistency, reviews, citations, location pages, local schema, Map Pack presence) and AI Visibility / AEO-GEO (AI-answer presence, llms.txt, citable content, entity schema, brand mentions, AI-crawler access, SSR).
  • You answer each question Yes / Partial / No; the tool computes a 0–100 score and a tier — At Risk, Developing, Strong, or Leading — entirely in your browser.
  • Brand mentions across the web correlate ~3x more strongly with AI citations than backlinks, which is why off-site presence carries heavy weight in the AI Visibility score.
  • It's free and instant — no email required to see your score.
Part 1 — Local SEO

Your readiness to win the Google Map Pack and local results.

1. Is your Google Business Profile claimed and fully completed?

Categories, services, hours, description, products, and a recent batch of photos — not a half-filled listing.

2. Is your business name, phone, and area information identical everywhere it appears online?

Inconsistent NAP across your site, GBP, and directories confuses Google and splits your local authority.

3. Do you have a steady stream of recent Google reviews (new ones every month)?

Review volume and recency are among the strongest Map Pack ranking signals. A burst two years ago does not count.

4. Are you listed in the major local directories and data aggregators for your area?

Consistent citations on the directories that matter for your industry and region reinforce your local entity.

5. Do you have dedicated, genuinely unique pages for each city or service area you target?

A real page per location/service — not one "areas we serve" list — is what ranks for "service + city" searches.

6. Does your site use LocalBusiness / service-area schema markup?

Structured data tells Google your business type, area served, and contact details in a machine-readable way.

7. Do you currently appear in the Google Map Pack for your main service + city searches?

The 3-result local pack captures the majority of local clicks. If you are not in it, you are largely invisible locally.

Part 2 — AI Visibility (AEO / GEO)

Whether ChatGPT, Perplexity, and Google AI Overviews can find and recommend you.

8. When you ask ChatGPT, Perplexity, or Google AI Overviews about your industry, does your brand get named?

AI answers now name a short list of businesses for buying-intent questions. If you are absent, a competitor is being recommended instead.

9. Does your site have an llms.txt file guiding AI crawlers to your key pages?

The emerging /llms.txt standard gives AI engines a structured map of your most important, citable content.

10. Is your content written in a citable format — question-style headings with direct, self-contained answers?

AI engines extract self-contained passages (roughly 130–170 words) that directly answer a question. Walls of text rarely get cited.

11. Do you have Organization / entity schema with sameAs links to your verified profiles?

Entity-disambiguation signals (schema + sameAs to LinkedIn, Clutch, etc.) help AI engines confidently resolve and cite your brand.

12. Is your brand mentioned across third-party sites (Reddit, YouTube, LinkedIn, industry sites, Wikipedia)?

Brand mentions correlate roughly 3x more strongly with AI citations than backlinks do. Off-site presence is the biggest AI-visibility lever.

13. Does your robots.txt allow the major AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot)?

If you block AI crawlers, you cannot be cited at all — the engines never see your content.

14. Is your important content visible without JavaScript (server-side rendered)?

AI crawlers generally do not execute JavaScript. Content that only appears after JS runs is invisible to them.

What we check & why

The signals that decide local and AI visibility

Each grader question maps to a signal that Google's Map Pack or an AI engine actually weighs.

Google Business Profile completeness

A claimed, fully built-out profile — categories, services, hours, description, products, and fresh photos — is the cornerstone of Map Pack visibility.

NAP consistency & local citations

Identical business name, phone, and area details across your site, GBP, and directories keep your local authority unified instead of split.

Reviews — volume & recency

A steady flow of recent Google reviews is one of the strongest local ranking signals. Recency matters as much as the star average.

Location pages & local schema

Genuinely unique pages per city/service plus LocalBusiness / service-area schema tell Google exactly what you do and where.

Presence in AI answers

Whether ChatGPT, Perplexity, and Google AI Overviews name your brand for buying-intent questions — or recommend a competitor in your place.

llms.txt & AI-crawler access

An llms.txt file and robots.txt that allows GPTBot, OAI-SearchBot, ClaudeBot, and PerplexityBot decide whether AI engines can see you at all.

Citable content & entity schema

Question-style headings with self-contained answers, plus Organization/entity schema with sameAs links, are what AI engines extract and cite.

Off-site brand mentions

Mentions across Reddit, YouTube, LinkedIn, and industry sites correlate roughly 3x more strongly with AI citations than backlinks do.

Turn your score into results

Where to go next, based on which dimension needs work.

Get your full professional Local SEO & AI visibility audit

Tell us your URL and where you operate. We'll verify your grader score against real data, run AI-engine checks for your industry, and send a prioritized fix plan within 3 business days.

No spam, no sales sequence. We respond personally.

FAQs

Frequently Asked Questions

What does the Local SEO & AI Visibility Grader measure?

The grader scores two things at once. The Local SEO dimension checks the signals that win Google Map Pack rankings — Google Business Profile completeness, NAP consistency, review volume and recency, local citations, location landing pages, and LocalBusiness schema. The AI Visibility dimension checks whether AI assistants (ChatGPT, Perplexity, Google AI Overviews, Copilot) can find and cite you — AI-answer presence, llms.txt, citable question-and-answer content, entity schema, off-site brand mentions, AI-crawler access, and server-side rendering. You answer roughly 14 questions as Yes, Partial, or No, and the tool computes a 0–100 score, a tier, and tailored fixes.

Is the grader free, and do I have to give my email to get a score?

It is completely free and your score appears instantly in your browser — no email required to see it. Everything is computed client-side, so your answers never leave your device unless you choose to request a full professional audit. If you do want our team to verify your score against real data and build a fix plan, you can submit the form at the bottom, but that is optional.

How is AI visibility different from regular local SEO?

Local SEO optimizes for Google's Map Pack and local results pages — a ranked list of businesses. AI visibility (also called AEO and GEO) optimizes for inclusion inside the synthesized answer an AI assistant gives, where only a handful of businesses get named. The two overlap but are not the same: strong local SEO helps your AI visibility, yet AI engines weigh different signals — brand mentions across the web, llms.txt, entity schema, and citable passages matter far more than backlinks. That is why the grader scores both dimensions separately.

What do the score tiers mean?

At Risk (0–39) means major gaps are keeping you out of both local results and AI answers — the highest-priority fixes are flagged in your results. Developing (40–64) means you have a foundation but several signals are weak or missing. Strong (65–84) means you are well positioned and competing, with a few opportunities left. Leading (85–100) means you are doing nearly everything right across local SEO and AI visibility, and the focus shifts to defending and extending your lead.

How accurate is a self-assessment grader?

The grader is a directional self-assessment, not a substitute for a data-backed audit. It reflects the honest answers you give, so it is most useful as a fast gap-finder: it shows you which signals are missing and why they matter. A professional audit verifies each item against real data — your live Google Business Profile, actual review velocity, real AI-engine queries for your industry, and a crawl of your schema and llms.txt — and turns the gaps into a prioritized plan.

Why does AI visibility matter for a local business?

Buyers increasingly start with an AI assistant instead of a list of links. When someone asks ChatGPT or Google AI Overviews for "the best [service] in [city]", the answer names a few businesses — and if you are not one of them, you are invisible at the exact moment a prospect is deciding. Google AI Overviews already appear on a large share of queries, and AI-referred traffic is growing fast. Local businesses that are citable by AI engines capture demand their competitors never see.

Know your score. Now close the gaps.

Submit your URL above and a real consultant will verify your local and AI visibility within 24 business hours.

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