According to Search Engine Journal, 49% of marketers have found organic search to have the best ROI of any marketing channel. If you have been wondering why your rank on Google SERP matters, this is it-over 90% of the traffic stays on the first page.

Unlike Google ads that may suffer ad blindness and ad blocking, your search-engine-optimized pages will rank high on SERP. Even when the ads appear, 90% of clicks on the first page go to organic results while only 10% go to the ads.

While there is a wide range of determinants for the ranking of your page on search engine results page, you need an SEO strategy for effective optimization. An SEO strategy ensures that all aspects of SEO are up to standard to rank high in search engines.

Why Is SEO Important?

Visibility

Who knows about your business? Does your target audience know what you are offering and how they can benefit from your offer? What if they need to order your products or services, can they find you easily?

It is easier for your target audience to find you with SEO as your page will appear when they search for your business name or products and services that you are offering.

Web traffic

Ranking high on SERP will reward you with more clicks and hence more traffic to your website. More traffic means more leads and more revenue in turn.

Authority

Is your page offering high-quality, trustworthy and valuable content? That’s one determinant of ranking high on search engines. When your page ranks at the top, it means your content can be referenced by similar pages, even your competitors.

Improved Experience

Improving your landing pages and site architecture is not just an SEO effort. It improves customer experience and increases the chances of prospects returning to your website.

Search engine reward

With improved site architecture, it will be easier for search engines to understand what your page offers and will show it for any keyword that is relevant to your page.

What are you waiting for? Are you worried about the technical details of search engine optimization like link building and generally technical SEO? Digital Estate Media understands that it can be overwhelming to take care of your SEO needs.

Not to worry, Digital Estate Media has a team of professionals who will come up with an SEO strategy for your business and work at it until your page’s rank improves. In addition, we remain ahead of technology to ensure that any policy changes do not affect your ranking.

You can also count on us for any improvements or changes that you want to make to your website.