A step-by-step setup for phone calls, form fills, and offline closed-won conversions in Google Ads — the exact stack we use for service businesses across Ontario.
Honest breakdown of Local Service Ads (LSAs) vs standard Google Ads for Ontario trades — the economics, the Google Guaranteed badge, and which channel each type of business should actually invest in.
Performance Max is where most Ontario Shopify brands are now spending the majority of their Google Ads budget. Here is how to structure campaigns, asset groups, feeds, and exclusions so Google's AI bidding actually earns its keep.
