LSA pay-per-lead ($25–$90) vs Google Ads pay-per-click ($3–$40) for Ontario trades — exact 2026 economics, Google Guaranteed badge, and when to run both.
Performance Max is where most Ontario Shopify brands are now spending the majority of their Google Ads budget. Here is how to structure campaigns, asset groups, feeds, and exclusions so Google's AI bidding actually earns its keep.
The full 2026 Google Ads playbook for Ontario businesses: budget tiers, campaign types, LSAs, bidding, local targeting, and the timeline to predictable leads.
