Tag: ecommerce

Apr 22, 2026 · Digital Estate Media · Email Marketing
Klaviyo Flows Every Shopify Brand Needs in 2026
The eight Klaviyo flows we build on every Shopify engagement — welcome, abandoned cart, browse abandon, post-purchase, replenishment, win-back, VIP, and sunset. What each should contain and the metrics that signal they are working.
Apr 22, 2026 · Digital Estate Media · Google Ads
Performance Max for Ontario E-commerce: 2026 Setup Guide
Performance Max is where most Ontario Shopify brands are now spending the majority of their Google Ads budget. Here is how to structure campaigns, asset groups, feeds, and exclusions so Google's AI bidding actually earns its keep.